Design Thinking Ambassadors

Design ambassadors

What is this program about?

It is a commitment about design education aimed at the whole organization

Do you want to find creative and useful solutions for users and customers? do you have a complex problem and don’t know how to address it? The Design Thinking methodology can help you with these questions.

Design Thinking

What is it and what is it for?

  • Design Thinking is a methodology created by designers with the aim of facilitating the creation of products and services in multidisciplinary teams. By following clear instructions, both designers and non-designers can use the methodology.

  • This methodology is focused on solving complex problems and creating useful and attractive solutions to its users and customers.

What is its framework?

  • Design Thinking is based on research which allows us to understand the needs of users and narrow the problem to be solved. It is a process of “building and learning” based on discovery and with a set of flexible, colaborative and creative tools.

  • It is structured in 4 phases: understanding, ideation, prototyping and evaluation. These phases are applied iteratively and the process can start with any of them. That is why we represent it with a circle. Having the correct mindset is an essential part of the proccess.

Design Thinking at BBVA

BBVA is using Design Thinking to facilitate its transformation. The organization has created an easy-to-follow education plan in order to support this initiative.

Design Thinking Express

This is your first step as a ‘Design Thinker’. You will have a first contact with the methodology and its basic tools through an 1 hour and a half e-learning.

Design Thinking Fundamentals

Get a hands-on experience in order to transform the way you and your team work. This is a 4 day collaborative workshop (in-person or remote) and a guided 3-month-project.

Masterclasses

Deepen your abilities through this 1 or 2-day-workshops with our experts. Find opportunities to share, do and guide others towards the transformation.

Resources to download

Download the resources used in every phase of the Design Thinking process.

Common resources
Understanding

Gather information, generate insights, narrow the problem. Detective mode: curiosity, question everything.

You can also use:

  • Insights generation

  • Stakeholders map

Ideation

Brainstorm, define selection criteria, select and prioritize. Inventor mode: creativity, open to new ideas.

You can also use:
  • Journey map

  • Value proposition

Prototyping

Refine and evaluate the concept, prototype the solution. Builder mode: naivety, make it tangible.

You can also use:

  • Design principles

  • Concept map

  • Journey map
  • Persona
Evaluation

Iterate the solution, recruit and test with users. Scientist mode: diligence, test early, don’t fear failure.

You can also use:
  • Blueprint

  • Design principles

  • Wireframes

  • Interview guide

  • Prioritizing feedback

  • Insights generation